Assisted In Launching SLCC's Digital Marketing Certificate

As digital branding continues to grow, social media and online customer interaction are becoming core skills that employers are expecting from marketers. The marketer today also assumes the roles of the blogger, the graphic designer, and the social media expert in a company. With the control of the brand shifting to the consumer, it is increasingly important for marketing professionals to find a new approach to communicating in the digital age. The field is constantly growing and there is a need to prepare students with the skills that will give them a well-rounded background to succeed in the digital marketing industry. This Digital Marketing Certificate launched in Spring 2017.

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Forbes Agency Council

I have recently been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. I will join other Forbes Agency Council members, who are hand-selected, to become part of a curated network of successful peers and get access to a variety of exclusive benefits and resources, including the opportunity to submit thought leadership articles and short tips on industry-related topics for publishing on Forbes.com.

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