2014 DECA CLA

Acted as an Advisor at the annual DECA Collegiate Leadership Academy in New York.

The weekend of November 13-15, 2014, Collegiate DECA members from around the world came to New York City to participate in the 2014 CLA and completed projects for accounts including Men's Warehouse and NAPA.

The conference was broken down into individual tracks and focused around various industries, and within each track, students were placed into teams at random. The teams of members were given case studies related to their assigned tracks and tasked to write a one-page executive summary and to present their ideas on how to develop and implement their plan.

Tracks included:

  • Hospitality & Culinary Arts Track
  • International Business & Finance Track
  • Advertising in the Big Apple Track
  • Fashion Merchandising and Retail Management Track
  • Sports & Entertainment Marketing Track
  • Resources

    More information on DECA.org