International Marketing Redesign

Beginning in the 2016 Fall Semester, my teaching assistant, Emma Farr and I began developing International Marketing. Upon approval from the Program Advisory Committee (PAC), we began structuring the course and formatting materials to reach the approved learning outcomes presented to the PAC. Construction for this course is scheduled to be completed and ready for launch in the 2017 Fall Semester.

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Marketing Research Redesign

This course is set to launch in 2017. Alongside my teaching assistant, Emma Farr, we modified this course to apply real life marketing research concepts, to real life scenarios. The course material includes a textbook designed specifically for this course, real life marketing research projects (in conjunction with real corporations), and other assignments and assessments designed to assure that students understand the concepts required for successful marketing research.

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BYU: Writing Branded Content

Comms 310, Writing Branded Content, is an Undergraduate course at Brigham Young University. This course is designed to teach principles and practices of writing persuasive content for multiple media platforms. As an adjunct faculty member, my job is to teach the course objectives in a comprehensive manner and provide support to the students to help them develop their skills. These type of relationships are critical when working with other universities, and will be critical in forming articulation agreements.

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