Ahmad Kareh

Have an idea for a new product or service? It's easy to get ahead of yourself, envisioning all the sales, recognition and success that will stem from your offering. But like any other business initiative, a product launch takes time and careful planning – rushing to market without having your ducks in a row is a recipe for disaster.

In today’s digital world, content is king. There is significant value placed on the amount and quality of the content that a marketer produces in any given day, week or month. For many content marketers, there is major concern over the ability to produce enough and the kind of content that is demanded by customers because resources are lacking, according to a report by Curata.

Established brands and organizations have been trying to adapt their advertising strategies to appeal to millennials for years. Desperate for a solution, many businesses rush into traps following the temptation to win over this market. Failing to be inclusive, compromising authenticity and over-generalizing when addressing millennials often backfires.

More and more businesses are turning to video to promote their brands, as well as their products and services. Companies are becoming more business savvy about the value of video, with 85% of them employing staff and resources to produce their own video content internally, according to a report by Hubspot.

Social media giant Facebook may be taking a backseat with the 12-to-17-year-olds, as a report from eMarketer indicates a 3.4% drop in this age group. Replacing the social media mainstay is the use of Snapchat and Instagram, platforms which are expected to see a surge in this demographic as a result.

In the age of internet fame, every brand hopes that their content will get seen and shared by the right people and "go viral." But there's no magic formula for going viral – you simply have to keep experimenting and trying new things to see what audiences respond to.s no contact information.

One of the most critical components of a brand's online presence is its website. But it's no longer enough just to have a website – layout, design and user experience play a huge role in the way potential and current customers perceive a company. In fact, according to HubSpot, customers will stop engaging with a website if images don't load quickly or properly, if the content and layout are unattractive, or if there's no contact information.

Joined Adobe Education Exchange. A learning platform created by educators for educators.

Assisted in a project led by Barbie Willett, Associate Dean for Business and Marketing, and Kurt Shirkey, Assistant director of classroom technology, in building our Marketing Department's smart classrooms.

The death of the newspaper industry hasn’t occurred as predicted. In actuality, it has picked up steam, with nearly 70% of the population reading newspapers on the regular, according to Nielsen research. While this is certainly good news for publishers, it hasn’t been the rise in revenue the publishing industry was banking on. Ad revenue hasn’t met the circulation surge, as reported by Pew Research Center, leaving many publishers scratching their heads.

Even the best-laid plans can come to a crashing halt when a PR crisis rolls into town. Customers can be fickle and take a successful brand to the dust if they aren’t authentic in their offering. Struggling sales, changes in formula or even a name they can’t relate to can make customers turn up their noses and walk away.

During the 2017 convocation, I gave a training alongside Kurt Shirkey, Assistant director of classroom technology, on how to best utilize the Flex classrooms in teaching.

Imagine the best possible cut of steak served with a medley of roasted vegetables. Who wouldn’t jump on the opportunity to indulge, right? It’s so easy to say that your target market is everyone, but that’s simply not realistic. On the most basic level, you can exclude vegetarians and vegans from your market. Digging deeper, considering that a good cut of steak at wholesale averages at $18.99/lb., you can exclude people with tighter budgets.

My passion for teaching stems from my love for marketing and communication, as I have found that building a curriculum is just like creating a marketing campaign. In both cases, you gather research, develop the best possible product, and assess the results while always keeping your target market in mind to maximize your chances of success.

From email marketing to automation, data analytics and innovative uses of artificial intelligence, marketing technologies are helping brands become stronger by engaging and communicating with their target audience on a whole new level.

I enjoyed a very productive summer at Harvard University; in addition to completing courses towards my degree, I was also was able to connect and collaborate with several colleagues and professors.

Joined SLCC's Open Advisory Committee led by Dr. Jason Pickavance.

Working with a public relations agency is a great way for your business to increase exposure and engage with its target audience. If you build a strong partnership built on honesty and clearly articulate your expectations, a PR agency can help you communicate the right message to your audience, build a strong public image for your brand and achieve all your PR goals.

Even if we live in an age of enhanced interconnectivity where an online presence is crucial to a business’s success, many organizations are still far behind when it comes to using the internet in their favor. Nearly half of all small businesses don’t even have a website, according to Clutch research, and those that do fail to optimize it properly for a mobile audience.

As users interact more with a company or brand, their purchasing habits and interests become more apparent. This is particularly true as artificial intelligence makes gains in the ability to sift through raw data in order to create larger pictures. This growing data footprint offers brands a chance to engage with users, drawing more interest not only from people who have purchased before but from the general public, in the form of shared infographics or videos.