15 Must-Attend Conferences For Marketing Professionals

Conferences are essential to a digital agency because of the wealth of networking opportunities and industry knowledge participants are exposed to. However, not all meetings offer the same depth of experience. Some have far more traffic and big industry names in attendance. Those are the conferences where a rising star within the industry is most likely to get noticed.

Read Full Article >

Measuring Marketing ROI: 13 Simple And Effective Strategies

It's pretty common to see marketing agencies focus on a singular dollars-and-cents approach to explaining the effectiveness of a marketing strategy to their clients. The vital misstep in this approach comes from assuming that clients are solely interested in the cost-to-return ratio of a policy. In many cases, businesses are less concerned about the spend and more worried about the value it generates, whether that is in returns or less-tangible metrics like customer loyalty.

Read Full Article >

How To Increase Operational Efficiency When Understaffed: 12 Valuable Tips

Within a digital agency, there's a balancing act between deadlines and retention of talent. Agency work has high levels of stress and anxiety to go along with the standards of satisfaction that employees get.

Read Full Article >

12 Actionable Tips For Search Engine Optimization Novices

Search engine optimization (SEO) is a dynamic field. Because of the constant changes that affect it and the revamping of the algorithms associated with it, newcomers can have a hard time pinning down what works and what doesn't.

Read Full Article >

Nine Things To Keep In Mind Before Doing A Publicity Stunt

There's an old saying that goes, "There's no such thing as bad publicity." While this might be true in terms of Hollywood, the reality for a business is quite different. Publicity stunts have a chance of going viral if they're executed well or damaging the company's reputation immensely if done poorly.

Read Full Article >

12 Top Content Marketing Trends Just Over The Horizon

There's no question that content marketing is among the most viable methods for businesses to plan and execute their marketing strategies. It is the most cost-effective method for a company to reach out and engage its customers while building its brand presence.

Read Full Article >

13 Unique Ways A Business Can Use Video To Engage Its Audience

Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual medium is to get consumers' attention. As companies started to utilize this new technology, and it became more democratized, the popularity of video as a communication medium exploded.

Read Full Article >

10 Smart Ways For Businesses To Leverage The Super Bowl For Advertising

The Super Bowl remains one of the most-watched TV programs in the entire country, year after year. While not every business has access to the kind of budget to put a TV ad on at halftime for the Super Bowl, there are several other options that businesses can look at.

Read Full Article >

14 Social Marketing Campaigns That Ruled 2019

The end of another year means that we get to look back on the successes of the last 12 months and learn something from them. Social marketing campaigns, in particular, saw a lot of use during 2019, with varying levels of success. A few of the more prominent ones didn't even seem as though they would gain traction at their initial release.

Read Full Article >

15 Ways B2B Marketers Can Provide A Better Customer Experience

Customer experience (CX) is a hot topic in business-to-consumer marketing, but it's been overlooked in the business-to-business community. Personalized experiences have become a core element of many B2C marketing strategies. However, in the case of B2B marketers, it's not that large a concern.

Read Full Article >