15 Creative Messaging Strategies That Can Fuel Rapid Business Growth

Getting a message out in the early days of agency marketing simply meant buying ad space in a magazine or mass media outlet. Today's world of marketing is a wholly different situation.

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12 Tactics For Testing Product Engagement With A New Audience

Expansion is one of the most exciting parts of business growth. However, new markets may be significantly culturally different from the company's traditional customer base. That's why a business should have a framework in place to gauge the response of the new audience before it releases its product or starts providing services in that market.

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12 Strategies To Keep In Mind When Designing Advertising For E-Commerce

E-commerce platforms have been steadily gaining in online ad revenue share. Their importance has driven advertisers to look at them in a new light and seek to develop new promotional strategies, different from those typically used for social media platforms.

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Bridging The Gap Between Marketing And Sales Teams: 13 Actionable Tips

Sales and marketing are both members of the same family, but many companies run both departments independent of each other. Data collected from either group is kept separate, and any insight that might benefit the other department is never realized.

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14 Things To Remember When Creating 'Explainer' Videos

Videos are a common form of content these days, with "explainer" videos being particularly popular. While many of us like to think that it's a piece of cake to create good video content, it's just not that easy. Thought and planning need to go into explainer videos in order to make them most effective and to reach the right audience.

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Three Tips For A Better SWOT Analysis

Have you ever found yourself in a job interview being asked the dreaded question, "What's your biggest weakness"? Why do employers ask this? Is it to see how people react when pushed out of their comfort zone? Possibly, but the answer also sheds light on an individual's self-awareness. People with a strong grasp on their strengths and weaknesses seem a little more objective and, from what I've seen, are usually more confident in situations and coachable in others. They're typically good at planning a few steps ahead by zooming out every once in a while to recognize opportunities and challenges in their ecosystems. The same applies to organizations.

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12 Expert Tips To Help Businesses Evaluate The Validity And Brand Fit Of An Influencer

Using an influencer to market their brand is a great way for a business to gain visibility with new customers. But how can businesses be sure that a potential influencer partner fits their brand—and is trustworthy?

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13 Tips To Help Businesses Boost Sales Conversions Through Social Media Marketing

For marketers, social media offers platform variety, audiences of billions and ease of use. Studies have shown that 40% of digital consumers use social media to research brands or products and that both Millennials and Generation-Z consider social media the most relevant ad channel. With staggering statistics like these, it’s no wonder many businesses have gone all-in on creating robust social media marketing campaigns.

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12 Tips For Building A B2B Marketing Campaign

Business-to-business (B2B) and business-to-consumer (B2C) marketing may have similar elements, but there are many important differences that need to be considered to create successful campaigns. For example, with B2B marketing, there are often multiple perspectives to consider, and business clients may be more focused on the bottom line than on a unique experience.

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Four Steps To Creating Better Marketing Research Questions

For marketers, research is a foundation for sound decision making. Data that's gathered from research can provide direction for new product development, AI, big data and marketing strategies. Good research is designed to answer a single research question. But in order to get there, marketers must first determine the right question to ask.

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