Write Content That People Want To Read

Blogging can provide a serious boost to companies or groups wanting to garner meaningful traffic. According to HubSpot, companies that published at least 16 posts a month received 3.5 times the traffic of blogs that published four or fewer posts a month. When done well, blogs offer a chance to show expertise, provide another path to get people interested in a service or product, and can help increase SEO by drawing in visitors.

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Think Beyond Millennials- 12 Ways Your Brand Can Engage Gen Z

According to a Barkley and FutureCast survey, members of Gen Z have very different expectations for interacting with or embracing brands than millennials. Gen Z — teens between 15 and 19 — have grown up in a fully connected world, one that lets them interact with advertising, potentially before a very wide audience. As a result, an ill-timed post or false note could deal a serious blow to an ad campaign.

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Seven Steps To A Better Integrated Marketing Communications Strategy

It's a question that's been asked many times: If all of your friends jumped off of a bridge would you?

From major corporations to small businesses, jumping on a new trend without consideration for the integrated marketing communications (IMC) strategy is a common occurrence. Each time this happens, I have a very difficult time not quoting my parents.

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12 Ways You Can Engage Live Video Viewers

Live video is quickly gaining popularity, both among users and brands. Facebook CEO Mark Zuckerberg, for example, recently said the company has a "video-first" strategy and that users last year watched 8 billion videos a day. As live video is still developing, however, there are a lot of questions on how to best use it when marketing or generating awareness.

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11 Ways To Improve SEO In 2017

The best methods to perform search engine optimization, important for keeping a business easily accessible to the right searches, are constantly changing. This leaves companies trying to discover and adapt to the new rules almost as quickly as the search engines change them.

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Seven Ways AI Can Help You Better Connect With Potential Customers

As artificial intelligence continues to develop, it becomes easier to turn large quantities of seemingly unrelated data into trends and analyses that can help a business grow. But how do you best use this resource for marketing? Should you use chat bots to direct consumers to a solution or product, or use AI predictions to filter ads to specific consumers? And what about customer engagement and satisfaction?

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Three Keys To Better Social Media Engagement

In a world that's heavily polluted with information, it's easy for business owners to get overwhelmed with social media expectations. We all know that social media is necessary for business success, but do we know why? In a study from Simply Measured, 60% of social marketers report measuring ROI as a top challenge. How, then, do we convince our CFOs to continue to invest in these channels?

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11 Ways To Align Freelancers With Your Agency's Goals

Your team has brought in one or more freelancers in order to help ease the workload. This can be good news, especially if everyone is on the same page on what needs to be done. However, outside staff may not have a full grasp of your company's philosophies or processes, which can lead to deliverables that are sub par or not as envisioned.

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Thinking Of Using A Publicity Stunt For Your Brand?

Publicity stunts can increase the visibility of a company or product, for good or ill. While there have been some notable failures, there have also been plenty of events that have improved a company's standing, such as when Cards Against Humanity raised money to dig a massive hole this last Black

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14 Ways You Can Use Google Analytics To Improve Your Website

Tracking the strength of website design has come a long way from the era of “under construction” animated gifs and text files on URL references. With the advent of tools such as Google Analytics, it is now possible to track how a visitor came across your site, including from offline or internet of things sources, as well as how long visitors stayed, and what kind of content or keywords kept them there.

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