12 Tips For Building A B2B Marketing Campaign

Business-to-business (B2B) and business-to-consumer (B2C) marketing may have similar elements, but there are many important differences that need to be considered to create successful campaigns. For example, with B2B marketing, there are often multiple perspectives to consider, and business clients may be more focused on the bottom line than on a unique experience.

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Four Steps To Creating Better Marketing Research Questions

For marketers, research is a foundation for sound decision making. Data that's gathered from research can provide direction for new product development, AI, big data and marketing strategies. Good research is designed to answer a single research question. But in order to get there, marketers must first determine the right question to ask.

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10 Tips For Businesses Seeking Positive Customer Reviews

In an era of frequent social media outrage, the people who are most often motivated to leave a review for a business are those who are dissatisfied. Satisfied customers, on the other hand, may not always think to share their appreciation publicly.

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12 Agency Pros Share Their Favorite Ways To Surprise And Delight Their Clients

Agencies love to wow their clients. A delighted reaction is a sign of a job well-done—and as smart professionals know, delighted clients often give referrals that lead to future opportunities.

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11 Tips For Responding To Negative Online Reviews

Customer reviews are among consumers’ most trusted ways to vet a product or service, with 84% saying they trust online reviews as much as they do personal recommendations. Carrying such high trust and being publicly available around the clock, positive online reviews can clearly be a powerful part of a business’ marketing toolbox.

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15 Ways Businesses Can Convert Website Traffic To Sales

As consumers are more and more tied to online technologies, business websites are playing an ever-growing role in the customer-company relationship. Yet, creating an online space that grabs customer attention is only half the battle. It’s vital to success that websites also drive sales.

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14 Must-Experience Conferences For Agency Professionals

Conferences are an excellent opportunity to meet fellow professionals while learning about the upcoming trends within your industry. The best conferences offer a variety of invaluable experiences: High-profile speakers review new ideas or offer insights to learn from, new products and innovations are unveiled, and networking opportunities are plentiful.

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13 Ways AI Is Changing The Agency Industry (Or Will Be Soon)

Artificial intelligence can bring an efficiency boost to many industries through automated data analysis, fast and efficient processing, and predictive learning systems. There are already several instances of AI systems being implemented in agency spaces, from performance prediction to targeted marketing efforts to better personalization and more.

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PR Crisis Management: Agency Pros Recommend Strategies To Weather The Storm

Every business has its problems, but no leader wants their private business woes to tarnish their public reputation. Unfortunately, it’s not uncommon for companies—especially larger, industry-leading firms—to have their internal issues leaked to the rest of the world.

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12 Simple Website Changes That Can Boost Your Brand Appeal

In today’s digital world, most consumers form their first impressions of a company based on its website. Even businesses with physical locations are often first judged by their online presence. Many consumers won’t even bother with a business whose website is dull, confusing or uninviting.

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