Do You Know Your Brand Values? 13 Things To Consider When Taking A Stand

America is in the midst of a great cultural shift. At the center of this change is a new brand of social activism -- a technology-enabled wave of consumer consciousness and support for deeply-held values and beliefs, on all points of the political spectrum.

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Want To Prevent A Full-Blown PR Crisis? Follow These 12 Agency-Recommended Rules

No brand wants to get bad press, but sooner or later, some negative feedback is bound to pop up. It might be a disgruntled customer complaining on social media or a review website, or a litigious employee suing the company for a perceived injustice. Either way, it's easy for an isolated incident like this to gather steam and explode into a full-blown public relations crisis.

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What Is The Future Of Blockchain For Ad Fraud? Six Entrepreneurs Weigh In

There has been a lot of buzz about blockchain and what it can and cannot do. While it has revolutionized some transactions, its future still feels a bit uncertain for some entrepreneurs. What will it be capable of doing and how will that affect consumers in the long run?

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When Faced With A PR Crisis, Follow These Tips From Agency Pros

Every company must be prepared for the possibility of a public relations crisis. Whether it's a data breach, an executive scandal or just a bad piece of press, any negative event connected to your brand requires a swift and carefully crafted response if you want to keep your reputation intact.

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Won An Award? 12 Ways To Publicize It (Without Bragging)

Winning a business award is an exciting achievement. It feels good to have your team's hard work and dedication recognized by a prestigious organization. Even more important is the fact that this award can serve as a great marketing tool if properly publicized.

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12 Strategies For Local Brands To Stay Relevant On Facebook

The social media giant has vowed to make local news a priority, making your ability to reach your local customer base through the platform a little more difficult in the future. You need to be proactive in your approach and consider that you have news to present as well. Keeping your posts about information that is locally concentrated and topical for your community can ensure you get the results you are looking for with Facebook without abandoning for another medium.

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Key Takeaways From The Facebook-Cambridge Analytica Data Scandal

With 87 million people affected by the Facebook-Cambridge Analytica data scandal, online privacy is becoming even more of a question. What you post on social media and the data you provide may leave the door open to an invasion of your personal freedom.

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Four Things To Consider Before Putting Up Your Price Tag

Most business owners get into business to make money, profit-seeking business owners welcome cost-based pricing for its straightforward path to calculating profit. All they need to focus on is targeting a sales price that is a markup over cost. Some business owners, however, possess a price sensitivity that leads them to assume their customers share in that trait. Combining price sensitivity with a desperate need to succeed, lead some to the misconception that they need to charge just enough to turn a profit. In either case, the problem is: there is more to pricing than just cost.

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10 SEO Trends That Will Influence Digital Marketing

As digital marketing has grown in importance for today's businesses, so has the role of search engine optimization. SEO plays a huge role in getting people to your website, blog post, guest articles and other content assets. And if you don't play by Google's rules, you'll see your web traffic plummet.

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14 Strategies To Cut Through The Noise And Boost Brand Loyalty

Today's consumers are constantly bombarded with marketing messages on every single device they use. With this ad overload, it's become increasingly difficult for brands to stand out in a sea of competitors with similar offerings. Even if you manage to rise above the noise and reach a customer, you then face the challenge of building brand loyalty.

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