11 Ways To Refresh Your Company's Image Without A Full Rebrand

When a company makes a significant change to its core product offering, it may make sense to launch a rebranding campaign to let existing customers — and the new ones it's targeting — know about its new focus. However, a full-on rebrand takes a lot of time, effort and resources, and your business may not have the bandwidth or desire for this massive undertaking.

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To Navigate Around Increasing Ad-Block Use, Try These Smart Marketing Tactics

The use of ad blockers has increased a lot over the years, with a 30% global jump in 2016. Experts anticipate that savvy consumers will continue to opt out of browser ads, which presents a significant challenge for brands that rely on web advertising.

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12 Ways To Expand An Influencer's Relationship With Your Brand

Leveraging influencers is a popular option for brands to develop a fanbase for their products and services. While these influencers are an excellent way to reach out to consumers via social media, social platforms aren't the only way to work with an influencer to promote your brand. Collaborative areas, including joint events and contests, are excellent options for reaching out, as is allowing influencers to share "behind the scenes" moments related to your organization or services.

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15 Digital Marketing Tips For New Companies Seeking Brand Recognition

With the foray into digital marketing becoming easier and more affordable, many companies are tossing their hat into the arena and giving it a try. Your business, like many others, may benefit from using digital marketing to your advantage — if you keep your wits and focus on the audience at hand.

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13 Agency Pros Share The Most Important Career Lesson They've Learned

The wisest people know that no matter how experienced they are, they're never done learning. Some learning is formal, like earning a degree, taking an online course or participating in a training workshop. Other learning happens as you reflect on your day-to-day life, and it can sometimes teach you the most valuable lessons of all.

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15 Best Practices For Your New Company Blog

By now, most brands know that content marketing is an essential part of a company's overall strategy. A company blog presents a huge opportunity to establish your industry expertise and extend your audience reach through social sharing. You might even see some ROI on your blog posts if you do it right.

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Need To Let A Client Go? Here's How To Do It Professionally

It can happen to even the best agencies: You sign a client only to discover that your working relationship is less than ideal. Whether the client is demanding and difficult or you're simply exhausted by the projects you have to do for them, you can see that it's no longer worth your time and energy to continue working together.

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15 Tips For Creating Marketing Content That Resonates With Customers

Developing your company’s marketing content takes a special skill that builds trust and positions your brand as an authority while avoiding a sales pitch.

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How To Craft The Ideal User Persona For Your Brand

Creating personas for the different users or customers interested in — and buying — your products can be a beneficial way to understand and recognize the likes and dislikes of a consumer group. Every company should take the time to evaluate who its typical (and atypical) customers are and what needs you should target to get their business.

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12 SEO Trends Heating Up 2018

If your business isn't taking advantage of using SEO strategies on its website, blogs and social media pages, you're missing the boat in terms of ranking your business in internet searches. SEO is one of the most effective ways to ensure your customers find your business and buy your products.

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