15 Ways To Increase Brand Loyalty And Retain Your Customer Base

Developing your company brand is key to driving customers to your business. The more a consumer resonates with your brand, the more likely they are to buy from you again. Creating this loyal following of customers can ensure continued success and help drive sales of your company’s products and services forward.

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Need Help With Social Media Management? Try These 13 Expert-Recommended Tools

In the modern marketing world, it's not a matter of whether or not your business is on social media (of course it is). The question is which social media platforms you're on, and how you're managing your content.

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Research And Development: When It's Time To Break The Mold

Growing up, the home phone was a permanent fixture that hardly ever needed to be replaced. It’s interesting to consider that keeping up with each iPhone update would mean you’re replacing your phone more often than an average light bulb.

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10 Tips To Navigate The New Google Chrome Ad Blocker

We've all encountered awful online ads in the form of pop-ups, autoplay videos and intrusive banners. As more and more consumers seek to eliminate advertisements from their browsing experience (the use of ad blockers grew 30% worldwide from 2015 to 2016), Google has decided to do something about it: On February 15, the internet giant started blocking any ad from its Chrome browser that doesn't comply with the standards set forth by the Coalition for Better Ads.

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Want To Scale Content Creation? Agency Professionals Share Their Best Insider Tips

Content creation has become one of the primary activities for many marketing and public relations agencies. Whether it's blog posts, newsletters, whitepapers, infographics, social media copy or thought leadership articles, every brand wants a slice of the content marketing pie to satiate consumers' growing demand for high-quality, valuable information.

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Eight Questions To Ask Yourself Before Starting A Podcast

It seems there's a podcast for every professional interest out there, from broad topics like entrepreneurship and career advancement to niche subjects like agile development and software as a service. With 67 million Americans tuning into podcasts each month, there's a growing potential to reach your customers through this medium.

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Create And Understand Your Unique Value Proposition With These 12 Tips

Your brand's unique value proposition (UVP) is a critical asset that should serve as the core tenet of your marketing messaging. It tells consumers, employees, investors and other stakeholders exactly what your company offers that no others can. It defines your point of differentiation and explains why you're the right choice to help a customer solve their problems.

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In-House Or Outsourced? 12 Questions To Help You Choose The Right Marketing Talent

When you first started your business, you may have worn every single hat yourself, including marketing. Now you've grown to the point that you need help – but do you hire an in-house staff member or outsource an agency?

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13 Strategies To Help Your Global Brand Maintain Its Local Roots

Not long ago, mom-and-pop shops struggled to compete with the big conglomerates and internet businesses luring their customer base away with convenient shopping at low prices. Today, the local business scene has made a resurgence, thanks in part to millennials who want to "shop small" and support entrepreneurs in their own backyard. In fact, nearly half of consumers in this generation are willing to pay more to support a small business.

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Three Best Practices To Manage Your Online Identity

There are three key components to any great advertising campaign: It must communicate a promise, be strategic and come across as effortless. People engage with brands that are real and authentic, not brands that try too hard to be cute or that don’t seem to care.

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