11 Agency Payment Models That Make Sense In The Modern Marketing Landscape

Determining pricing structure is often one of the most difficult tasks for a service-based business. Product-based businesses can easily quantify the cost of making, storing, displaying and shipping goods, but the intangible nature of creative agency work often means that campaign metrics determine your firm's value and worth to a client.

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Ten Signs It's Time For A Brand Redesign

In November 2017, Snapchat unveiled a new design that separates content from a user's "friends" from branded content by publishers and creators. Parent company Snap hopes the changes to its popular social app will "lead to more conversations between close groups of friends," and ultimately expand its stagnant user base, reported The Verge.

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Want People To Share Your Social Content? 12 Ways To Optimize Your Posts

A robust social media presence has quickly gone from a "nice to have" to an absolute necessity for new and established brands alike. Whether your target audience is on Twitter, Facebook, Instagram, Pinterest or all of the above (and then some), being where your customers are and providing consistent, interesting content is key to creating loyal followers.

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14 Thriving U.S. Cities Amazon Should Consider For HQ2

This past September, Amazon announced plans to build a second headquarters to complement its existing Seattle location. Since then, cities across North America have been scrambling to draw the attention of the tech giant in hopes that they'd become the chosen location for HQ2. By the time submissions closed in mid-October, Amazon had received more than 200 proposals from the United States, Canada and Mexico.

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These Brands Are Using VR To Offer Customers An Exceptional Experience. Here's How.

The integration of virtual reality (VR) is gaining more ground across all industries, and your company will have to decide pretty soon whether the technology is beneficial for interacting with your customers.

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15 Reasons To Add Influencer Marketing To Your Business Strategy

With 30% of consumers likely to buy a product recommended by a non-celebrity blogger, according to a study by Collective Bias, investing in influencer marketing just makes sense. It can be the push in taking you to a new level of awareness with your customers.

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13 Red Flags To Watch Out For When Selecting A Digital Marketing Agency

Picking the right agency for your business takes some effort and homework on your part. You need to find a company that meshes with your personality and your business style, but you also want an agency that is affordable and in tune with your industry.

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12 Design Trends To Integrate Into Your Web Development And Marketing

In the modern world, flawless design and functionality of digital assets – including your website, social media content and marketing materials – is essential to keeping customers engaged. A top-notch product or thoughtful blog post will go ignored and unseen if it's housed on a site with a poor user experience. To that end, it's important for web developers and marketers alike to keep up with the latest trends and consumer expectations. Members of Forbes Agency Council offered their take on popular design trends popping up in this space, and how you can integrate those trends into your branding.

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Want To Work Smarter, Not Harder? Follow These 14 Tips

Many professionals say they want to "work smarter, not harder" to make the most effective use of their time. This is often easier said than done, though – without a clear plan and strategy for your workday in place, most people end up overcommitted, overwhelmed and overworked.

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Evolution Of The Four Ps: Revisiting The Marketing Mix

Marketing can be defined as the means to communicate value to customers or, more formally, as “the science of satisfying consumers’ needs profitably,” according to one of my former Harvard University professors, Nick Nugent. The concept of marketing remains the same but the marketing mix, or combination of factors that influence the delivery of value, has evolved considerably.

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