Brigham Young University

Bachelor of Arts in Communication Advertising and Marketing with a Management Minor

This bachelor’s degree gave me the foundational knowledge needed to be successful in marketing. Utilizing communication theories and principles, I learned how to “analyze communications problems, and to evaluate communications programs”. I was given hands-on opportunities to “write problem-solving strategies and create advertising and promotion messages to specific target audiences”. Since I selected a creative track, I was also given hands-on opportunities to develop “consumer advertising ads in print and broadcast” and developed a portfolio of work that helped propel me into marketing positions after graduation.

Courses Completed

  • - Advanced English Pronunciation
  • - College Reading and Study Skills
  • - Advanced Academic English
  • - Academic Writing
  • - Classical Arabic
  • - History of Civilization
  • - Principles of Biology
  • - Introduction to Calculus
  • - Physical Science
  • - Introduction to Mormonism
  • - American Heritage
  • - Introduction to General Chemistry
  • - Introduction to the Book of Mormon
  • - Islam and the Gospel
  • - Principles of Statistics
  • - Principles of Accounting
  • - Econ Principles and Problems
  • - World Civilization from 1500
  • - Intro to the Book of Mormon II
  • - The Old Testament
  • - Fitness and Lifestyle Management
  • - Written Business Communication
  • - The Doctrine and Covenants
  • - The Gospel and World Religions
  • - Mass Comm and Sociology
  • - Communication Theory
  • - Introduction to Advertising
  • - Projects in Communications
  • - College Writing and Reading
  • - Workshop 2: Special Projects
  • - Communications Law
  • - Marketing Management
  • - Entrepreneurship Lecture Series
  • - News Writing
  • - Research in Communications
  • - Marketing Media Planning and Strategy
  • - Media Sales and Promotions
  • - Account Planning Management
  • - Strategic Ad Campaigns
  • - Organizational Effectiveness
  • - Financial Management