How To Get More Of The ‘Right’ Contacts On An Email Marketing List

Building a contact list is a key step companies must take before they can launch email marketing campaigns that help them reach and connect with their target audience and convert prospects into customers. To create an effective list, marketers must first convince consumers to join it and then retain their attention by consistently sending engaging content that inspires them to open branded emails when they hit their inbox.

Read Full Article >

Want To Partner With Micro-Influencers? 14 Key Things To Keep In Mind

Partnering with major influencers such as celebrities and professional athletes isn’t financially feasible for every business. This is one reason why more and more brands are integrating micro-influencer campaigns into their marketing strategies these days.

Read Full Article >

A General Guide To M&As

Last year, Deloitte found that 42% of the executives at U.S. corporations and private equity investor firms who were surveyed indicated an increased interest in exploring nontraditional mergers and acquisitions.

Read Full Article >

10 Of The Most Common SEO Errors (And How To Rectify Them)

New automated tools are making the optimization of websites for search engines easier than ever. Nonetheless, some common SEO errors may still be overlooked by those responsible for managing those technologies as they seek to ensure they deliver the desired results and boost the business’s search engine page rankings.

Read Full Article >

14 Key Customer Engagement Tools Startups Need In Their Martech Stack

Every startup today needs to leverage marketing technology to be able to grow, scale, build strong customer relationships and keep up with competitors. However, not every startup has a huge marketing budget, and most can’t afford to spend those dollars on consulting fees and solutions that may not meet their needs in the end.

Read Full Article >

15 Expert Tips For Creating Effective Explainer Videos In 2021

An explainer video is an excellent way to introduce potential customers to your company or a new offering. The goal of an explainer is to explore a problem your product or service solves, then show viewers why they need it and why they should choose your brand over your competitors.

Read Full Article >

How To Optimize A Website For Voice Searches: 11 Expert Tips

While search engine optimization once relied almost exclusively on refining website copy to match the words and terms people most frequently typed into browsers, today’s users are embracing voice search in a big way. This evolution, driven by the popularity of voice assistants and smartphones, makes it fast and easy for searchers to simply ask a smart speaker to find the information they seek.

Read Full Article >

11 Social Media Retargeting Mistakes For Marketers To Avoid

Even if you’ve struggled to get the results you seek from your social media retargeting campaigns, don’t write off this tactic. The truth is, retargeting on social media can be a highly effective way to regain the interest of users who didn’t convert the first time they visited your website. However, rushing into a remarketing campaign without a solid strategy can lead to careless mistakes.

Read Full Article >

10 Must-Attend Conferences For Agency Owners And Professionals

The advertising and marketing world is chock-full of events claiming to be unmissable. As agency owners and professionals know, the buzz alone that surrounds some industry conferences is enough to lead scores of people to flock to them every year. How can you tell which ones are worth not only the hype, but also the expense?

Read Full Article >

11 Valuable Data Points To Be Gleaned From Clients’ Google Analytics

Some agency clients aren’t able to address important questions their marketing partners need answered in order to devise the best strategy to meet their needs. Luckily, analytics tools can help agencies uncover illuminating data points that clients can’t provide up front.

Read Full Article >