12 Ways The 'Stories' Format Could Shape The Future Of Content

Instagram Stories are now used by more than 400 million people each day. As such, it might come as no surprise that other platforms, like Facebook, have begun adopting this content format. But even Google has announced that it's started to leverage stories in its search results. For example, if you do a mobile search on Google for "Giada De Laurentiis," a story with her life and career highlights appears for searchers to click on.

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