Ahmad Kareh

As digital branding continues to grow, social media and online customer interaction are becoming core skills that employers are expecting from marketers. The marketer today also assumes the roles of the blogger, the graphic designer, and the social media expert in a company. With the control of the brand shifting to the consumer, it is increasingly important for marketing professionals to find a new approach to communicating in the digital age. The field is constantly growing and there is a need to prepare students with the skills that will give them a well-rounded background to succeed in the digital marketing industry. This Digital Marketing Certificate launched in Spring 2017.

I have always been very passionate about teaching and fostering the growth of our students. I was honored to be awarded for this passion with the ACBSP Teaching Excellence Award for 2016. Below is the press release from the committee announcing this achievement.

Hootsuite is one of the world’s most recognized social media management programs for brand management. It supports social network integrations and allows users to create and schedule relevant content. I completed Hootsuite’s online certificate in Social Media Management and was added to their public directory of social media professionals.

In spring 2016, I completed a remarkable Social Media Branding course at Harvard taught by Dr. Leila Samii and Bridget Fransiscovich. This course highlights the value of a link between brand image and social media. With the information I learned in this course I was able to apply the concepts directly to the service learning project developed for our Introduction to Marketing course.

Adult learners have different needs and expectations and the curriculum designer needs to take those into consideration. While completing a certificate in instructional design at UC Berkeley, I’ve compiled materials from several courses to put together a general four step approach to developing a course curriculum. The four steps are designed around organizing content from various resources into a student centered course design that's easy for adult students to understand.

This term, I’m taking a social media and branding class from Dr. Leila Samii and Bridget Franciscovich at Harvard University. The concepts taught in this class inspired me to incorporate social media into the service learning project in our Introduction to Marketing course. The results were overwhelmingly positive!

This term, I’m taking a social media and branding class from Dr. Leila Samil and Bridget Franciscovich at Harvard. The concepts taught in this class inspired me to incorporate social media into the service learning project in our Introduction to Marketing course. The results were overwhelmingly positive!

While brainstorming with our Program Advisory Committee members, they noted that students graduating with marketing degrees from Salt Lake Community College lacked well-rounded skills that could be developed with more hands on experience. I decided to work with our students, other faculty members, and our PAC to develop a for-credit internship.

I acted as the academic advisor for DECA in 2016. The year was very eventful, the students were energetic, and the results were very rewarding.

Completed a course designed to around the foundations of adult education at UC Berkeley. This course will help me to continuously improve my teaching methods and understand perspectives of adult students.

In December 2015, I was honored and humbled when I learned that I was the SLCC School of Business’s nominee for the ACBSP teaching excellence award.

I had the privilege to speak to Salt Lake Community College’s students at the Business Leaders Forum on November 18, 2015.

In Fall 2015, we re-started the initiative to rebuild Marketing 2810. The pilot went well, but we learned from a few mistakes and round two will be better than ever.

Attended many informative and valuable events at Qualtris' MR week. The brightest minds behind the smartest brands game incredible speeches and shared valuable information regarding the latest trends in Marketing Research. MR Week was held on December 7-11, 2015.

Implemented a complete redesign for the business presentation course offered by the marketing department in Fall 2015. The new class structure offers a free platform for the students through a wide range of web-based resources to help them succeed in the class.

I was honored to join the Lupus Foundation’s board in October, 2015. As a board member, my main responsibilities are to help the Utah Chapter with promotional strategies, increase awareness, and develop strategies to better utilize volunteer efforts.

In Fall 2015, I joined SLCC’s assessment committee representing our marketing department.

Walking around San Francisco on the weekend of Super Bowl 50 was not only invigorating, but as a marketing practitioner it was captivating. During the Super Bowl even those that turn up their noses to football can be heard saying, “Well I watch the Super Bowl for the commercials.” This is a golden opportunity to for companies to showcase their products and services to over 114 million viewers who are glued to their screens, but it's only awarded to those willing to pay as much as $5 million for a 30-second time slot.

In October 2015, I completed the Curriculum Design and Assessment class, a four-week course at UC Berkeley. The objective for this course was to help us develop curriculum and instructional plans in relation to our specific occupations, including the role of integrated academic and career technical education curricula. Topics covered in this course include the development and coordination of instructional objectives, strategies, activities, safety considerations, materials and student-assessment instruments in the preparation of unit and lesson plans.

Acted as an advisor at the DECA Fall Leadership Conference for three consecutive years starting November 2013. At the conference, more than 400 Collegiate DECA members made the trip to Park City for the annual DECA Fall Leadership conference over the weekend. Students had the opportunity to complete challenges for Adobe, Sundance Film Festival, ZAGG and Boostability.