Ahmad Kareh

Conferences are an excellent chance to meet and network with others in your industry, as well as opportunities to pick up new techniques and ideas. Good speakers provide guidance, sharing stories of challenges they've overcome or highlighting future developments. Discovering what may lie ahead in your field gives you time to prepare, as well as take advantage of the opportunities that the change brings. If search engine optimization is about to change, and you're not ready, you could find yourself losing your place on front pages. If everyone swaps to AI to handle routine tasks, you may find yourself struggling to keep up while using older workflows. Alternately, if conference speakers start making compelling arguments that a particular technology is more fad than function, swapping to the tech while others avoid it can cost you in time, customers and resources.

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