How To Counter Negative Publicity About Internal Company Issues

Thanks to the speed at which news of internal problems at a company can spread on social media and create a public relations nightmare for the business, crisis management skills are in high demand today among PR professionals. When issues occurring inside an organization make their way into the public eye, the negative reaction of consumers can have a devastating effect on the brand’s bottom line.

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13 Of The Best Hashtag Campaigns Of 2021

Hashtag campaigns can go viral quickly if enough social media users jump on the bandwagon. When brands are able to come up with a hashtag that captures the interest of audiences on social media platforms, the results can be phenomenal for their marketing. However, not just any old hashtag is going to produce these kinds of outcomes.

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16 Ways PR Can Continue To Innovate And Remain A Critical Discipline

Professionals working in public relations use digital channels to connect with consumers and build relationships that create trust in the company and its offerings. Good PR can be a game-changer for a business that relies heavily upon a positive public perception to fuel its profitability.

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How To Get More Of The ‘Right’ Contacts On An Email Marketing List

Building a contact list is a key step companies must take before they can launch email marketing campaigns that help them reach and connect with their target audience and convert prospects into customers. To create an effective list, marketers must first convince consumers to join it and then retain their attention by consistently sending engaging content that inspires them to open branded emails when they hit their inbox.

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Want To Partner With Micro-Influencers? 14 Key Things To Keep In Mind

Partnering with major influencers such as celebrities and professional athletes isn’t financially feasible for every business. This is one reason why more and more brands are integrating micro-influencer campaigns into their marketing strategies these days.

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10 Of The Most Common SEO Errors (And How To Rectify Them)

New automated tools are making the optimization of websites for search engines easier than ever. Nonetheless, some common SEO errors may still be overlooked by those responsible for managing those technologies as they seek to ensure they deliver the desired results and boost the business’s search engine page rankings.

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14 Key Customer Engagement Tools Startups Need In Their Martech Stack

Every startup today needs to leverage marketing technology to be able to grow, scale, build strong customer relationships and keep up with competitors. However, not every startup has a huge marketing budget, and most can’t afford to spend those dollars on consulting fees and solutions that may not meet their needs in the end.

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15 Expert Tips For Creating Effective Explainer Videos In 2021

An explainer video is an excellent way to introduce potential customers to your company or a new offering. The goal of an explainer is to explore a problem your product or service solves, then show viewers why they need it and why they should choose your brand over your competitors.

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How To Optimize A Website For Voice Searches: 11 Expert Tips

While search engine optimization once relied almost exclusively on refining website copy to match the words and terms people most frequently typed into browsers, today’s users are embracing voice search in a big way. This evolution, driven by the popularity of voice assistants and smartphones, makes it fast and easy for searchers to simply ask a smart speaker to find the information they seek.

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11 Social Media Retargeting Mistakes For Marketers To Avoid

Even if you’ve struggled to get the results you seek from your social media retargeting campaigns, don’t write off this tactic. The truth is, retargeting on social media can be a highly effective way to regain the interest of users who didn’t convert the first time they visited your website. However, rushing into a remarketing campaign without a solid strategy can lead to careless mistakes.

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