Ahmad Kareh

Even if you're getting out the word about your company or brand, what you're saying may not resonate with your customers. Clients can be perfectly happy with the services you provide, but if they do not feel engaged — or remember why they connected with you in the first place — they may not stay. This costs not only revenue but time: If customers leave for competitors, then you need to not only make up the lost income, you need to cover the expenses related to drawing in new potential customers.

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