Ahmad Kareh

Earlier this spring, during the 2017 Academy Awards, the wrong name was read for Best Picture recipient. This mistake generated a lot of headlines, and while it wasn't the first error made during the show's live broadcast, it was the first one in quite some time. After the event, PwC stepped forward and took responsibility for the error. How should companies deal with a potentially brand-damaging public relations event, such as this one and others that can tarnish long-built reputations? Below, eight Forbes Agency Council members talk about how they handle crisis control.

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