Ahmad Kareh

What's in a name? A lot, as it turns out – especially when it comes to naming your business.

Choosing your company's moniker is one of the most important decisions you'll make when you start a new business, as it sets the tone for all your future branding initiatives. For better or for worse, your business name helps create a first impression with potential customers and investors, so it's not a decision that should be taken lightly.

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