Is Newspaper Advertising Worth The ROI?

The death of the newspaper industry hasn’t occurred as predicted. In actuality, it has picked up steam, with nearly 70% of the population reading newspapers on the regular, according to Nielsen research. While this is certainly good news for publishers, it hasn’t been the rise in revenue the publishing industry was banking on. Ad revenue hasn’t met the circulation surge, as reported by Pew Research Center, leaving many publishers scratching their heads.

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