13 Strategies To Help Your Global Brand Maintain Its Local Roots
Not long ago, mom-and-pop shops struggled to compete with the big conglomerates and internet businesses luring their customer base away with convenient shopping at low prices. Today, the local business scene has made a resurgence, thanks in part to millennials who want to "shop small" and support entrepreneurs in their own backyard. In fact, nearly half of consumers in this generation are willing to pay more to support a small business.
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