Ahmad Kareh

Every business, regardless of industry, is going to face challenges that impact its team members. When that challenge happens to be a difficult client or campaign, it can really take a toll on employee morale. Working day in and day out with an aggressive or overly demanding client, or a campaign that's just not producing the desired results, might make your team feel helpless and hopeless, which could even lead to some turnover.

The written word is a powerful tool. A well-written piece of content can educate, influence and build a sense of trust and connection. Poor writing, on the other hand, can alienate readers and destroy all credibility.

One of the most important activities any agency can engage in is branding. And we're not just talking about developing and promoting a corporate brand, but also establishing your own personal brand, positioning yourself as a credible industry expert and thought leader.

As you review your marketing strategy for the new year, you may be making a push toward experiential marketing as it can provide more ROI than traditional advertising sources. According to an AdWeek article, experiential marketing can help forge lasting relationships with your customers, increasing the sales cycle over the long haul.

Throughout the years, there have been several moments when a brand has successfully captured the hearts and minds of consumers worldwide with a smart campaign or a significant gesture. Product brands such as Starbucks PSL did their due diligence on social media by birthing an identity that today needs no introduction, according to a report by Mediapost. Nowadays, you can’t enter the fall without hearing, seeing, and definitely tasting PSL in some form or another.

With the support of Zions Bank and SLCC's business school, Assistant Professor Jen Klenk led a successful event where students were able to present their ideas and compete for cash prizes.

Burnout can get the best of employees and cause them to become dissatisfied with their jobs. In some instances, according to the Association for Physiological Science, it can even cause some people to quit their positions and leave their place of employment altogether. The Association classifies burnout into three categories, each with own coping strategies: burnout from boredom, overload burnout, and worn-out burnout.

In September 2017, the Federal Trade Commission (FTC) experienced a historic first: The commission settled charges against individual social media influencers regarding disclosure practices for brand sponsorships and affiliations.

Back before the days of LinkedIn and smartphones, business cards were the only way to exchange information at a networking event. Aside from its practical purpose, the business card has also provided a way to show off your style — from the font and color scheme to the paper stock.

One of the most important activities for a startup to engage in is branding. Developing a strong voice and presence that potential customers can associate with your company is critical to earning their trust – and therefore, their business.

Email marketing is the quintessential way to reach consumers. But with just seconds to garner their attention, it is imperative that you create an email that's impactful, readable and eye-catching. From savvy subject links to eye-popping content that persuades them to buy from you, emails can be a valuable tool in a marketer’s toolbox.

With the introduction of the new iPhone and advancements made in augmented reality (AR), the way users consume content is changing. From interlaying sports stats during a baseball game to greatly enhancing video game playing, AR offers a world of possibilities for users and businesses alike.

The holiday season is highly profitable for retail businesses, and online purchases are a growing part of that trend: According to census data, e-commerce purchases grew 14.2% year over year in 2016.

When people see professional results, they don't always see the work, training, and hours that came before.

Search engine optimization is constantly changing as search sites update to improve how data is displayed, leaving marketers in a state of constant adaptation.

After talking to hundreds of business owners, I couldn’t comprehend why they stated that an online presence wouldn’t help their business, but it kept popping up. I noticed a recurring theme: It’s easy to get excited about where you want to be, but it’s easier to get discouraged when you hit your first obstacle.

As more people tap into their phones for day-to-day computing needs, apps offer an attractive way to drive brand awareness, gather data and improve sales. A well-designed business app can draw in users and help guide them to the products or services that solve problems.

The hiring process can be long and costly, involving months of job postings on numerous sites, talking with recruiters and going through far too many resumes. The technical aspects — such as their years of experience or skill sets — are easy enough to define. But what about the less obvious aspects, such as attitude or personal approaches to problems?

Word-of-mouth has always been one of the most powerful marketing tools around. When employees and customers actively promote your brand, the individuals in their social circles receive first-hand information from real people they know and trust. It creates a degree of authenticity that simply can't be achieved through other "hard sell" or paid marketing tactics. In fact, according to research by Nielsen, 92% of consumers trust brand advocates over other forms of advertising.

It's a bit of an understatement to say that technology has revolutionized every facet of the business world. One of the most important byproducts of the digital age is a rapidly changing job market. Though technology has made certain occupations all but obsolete, it has also created a wealth of new career paths that didn't even exist a decade ago.