Ahmad Kareh

Throughout the years, there have been several moments when a brand has successfully captured the hearts and minds of consumers worldwide with a smart campaign or a significant gesture. Product brands such as Starbucks PSL did their due diligence on social media by birthing an identity that today needs no introduction, according to a report by Mediapost. Nowadays, you can’t enter the fall without hearing, seeing, and definitely tasting PSL in some form or another.

Burnout can get the best of employees and cause them to become dissatisfied with their jobs. In some instances, according to the Association for Physiological Science, it can even cause some people to quit their positions and leave their place of employment altogether. The Association classifies burnout into three categories, each with own coping strategies: burnout from boredom, overload burnout, and worn-out burnout.

In September 2017, the Federal Trade Commission (FTC) experienced a historic first: The commission settled charges against individual social media influencers regarding disclosure practices for brand sponsorships and affiliations.

Back before the days of LinkedIn and smartphones, business cards were the only way to exchange information at a networking event. Aside from its practical purpose, the business card has also provided a way to show off your style — from the font and color scheme to the paper stock.

One of the most important activities for a startup to engage in is branding. Developing a strong voice and presence that potential customers can associate with your company is critical to earning their trust – and therefore, their business.

Email marketing is the quintessential way to reach consumers. But with just seconds to garner their attention, it is imperative that you create an email that's impactful, readable and eye-catching. From savvy subject links to eye-popping content that persuades them to buy from you, emails can be a valuable tool in a marketer’s toolbox.

With the introduction of the new iPhone and advancements made in augmented reality (AR), the way users consume content is changing. From interlaying sports stats during a baseball game to greatly enhancing video game playing, AR offers a world of possibilities for users and businesses alike.

The holiday season is highly profitable for retail businesses, and online purchases are a growing part of that trend: According to census data, e-commerce purchases grew 14.2% year over year in 2016.

When people see professional results, they don't always see the work, training, and hours that came before.

Search engine optimization is constantly changing as search sites update to improve how data is displayed, leaving marketers in a state of constant adaptation.