Ahmad Kareh

The end of another year means that we get to look back on the successes of the last 12 months and learn something from them. Social marketing campaigns, in particular, saw a lot of use during 2019, with varying levels of success. A few of the more prominent ones didn't even seem as though they would gain traction at their initial release.

Customer experience (CX) is a hot topic in business-to-consumer marketing, but it's been overlooked in the business-to-business community. Personalized experiences have become a core element of many B2C marketing strategies. However, in the case of B2B marketers, it's not that large a concern.

Getting a message out in the early days of agency marketing simply meant buying ad space in a magazine or mass media outlet. Today's world of marketing is a wholly different situation.

Expansion is one of the most exciting parts of business growth. However, new markets may be significantly culturally different from the company's traditional customer base. That's why a business should have a framework in place to gauge the response of the new audience before it releases its product or starts providing services in that market.

E-commerce platforms have been steadily gaining in online ad revenue share. Their importance has driven advertisers to look at them in a new light and seek to develop new promotional strategies, different from those typically used for social media platforms.

Sales and marketing are both members of the same family, but many companies run both departments independent of each other. Data collected from either group is kept separate, and any insight that might benefit the other department is never realized.

Videos are a common form of content these days, with "explainer" videos being particularly popular. While many of us like to think that it's a piece of cake to create good video content, it's just not that easy. Thought and planning need to go into explainer videos in order to make them most effective and to reach the right audience.

Using an influencer to market their brand is a great way for a business to gain visibility with new customers. But how can businesses be sure that a potential influencer partner fits their brand—and is trustworthy?

For marketers, social media offers platform variety, audiences of billions and ease of use. Studies have shown that 40% of digital consumers use social media to research brands or products and that both Millennials and Generation-Z consider social media the most relevant ad channel. With staggering statistics like these, it’s no wonder many businesses have gone all-in on creating robust social media marketing campaigns.

Business-to-business (B2B) and business-to-consumer (B2C) marketing may have similar elements, but there are many important differences that need to be considered to create successful campaigns. For example, with B2B marketing, there are often multiple perspectives to consider, and business clients may be more focused on the bottom line than on a unique experience.