Ahmad Kareh

Agencies have always been centered around finding inspiration and sharing it with others. As such, agency work is a field in which it’s vitally important to maintain enthusiasm and keep the creative juices flowing. Yet, with the daily grind, keeping that creative spark alive can often get pushed to the back burner.

These days a social media strategy is a vital concern for most businesses, particularly agencies. Despite popular belief, implementing a successful social media strategy can be a lot harder than it seems, as it involves a lot of steps that have to be repeated on a daily basis. Many agencies choose to utilize specific tools to get the job done.

Drawing the customer in is key to growing any business. You can have the best product in the world, but if no one knows about it, it’s not going to sell. Whether it’s presenting industry insights, offering tips or adding a hint of humor, every agency professional has a go-to method for creating effective marketing content that grabs viewers’ attention.

We’ve all heard many times that communication is the key to every good relationship. The same truth applies to businesses. Lack of communication in an agency setting can lead to missed deadlines, unrealized visions and other easily avoidable issues.

Businesses with wide-ranging consumer bases often struggle to reach all their customers. While they want to appeal to their broad demographics, it’s important to personalize marketing for customers in different geographic areas.

Outdoor advertising has been around for hundreds of years because it’s a proven method of reaching a wide audience. Even in today’s digital world, outdoor advertising is gaining new momentum. According to Nielsen, one in four Americans has posted an image of a billboard ad on Instagram, delivering double exposure for the businesses involved.

Content is king for a reason. Standing out from the crowd and building a brand is a challenge in today’s saturated market. What people experience when they encounter your brand for the first time not only needs to be attention-getting, but also what they should expect to find going forward. When it works well, marketing content can drive consumers to seek out more information about your company by heading to your website.

Effective customer engagement is the driving force behind drawing people in the first time, keeping them coming back in the future and holding their loyalty to your brand. Recently, video has emerged as one of the leading ways to reach and engage an audience—especially online. On Facebook alone, over 500 million users watch videos every day.

The marketing landscape is ever-changing, and it can be difficult to keep up. Even if you’ve been in the industry for years, there are always new trends emerging and methods evolving.

The new year is a time to set new goals. Many business owners do this by reflecting on the past year, asking themselves what worked and what didn’t. This isn’t a process that you can do alone, though; your goals will impact your entire team, so it’s crucial to get their thoughts and, more importantly, their commitment.