12 Actionable Tips For Search Engine Optimization Novices

Search engine optimization (SEO) is a dynamic field. Because of the constant changes that affect it and the revamping of the algorithms associated with it, newcomers can have a hard time pinning down what works and what doesn't.

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Nine Things To Keep In Mind Before Doing A Publicity Stunt

There's an old saying that goes, "There's no such thing as bad publicity." While this might be true in terms of Hollywood, the reality for a business is quite different. Publicity stunts have a chance of going viral if they're executed well or damaging the company's reputation immensely if done poorly.

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12 Top Content Marketing Trends Just Over The Horizon

There's no question that content marketing is among the most viable methods for businesses to plan and execute their marketing strategies. It is the most cost-effective method for a company to reach out and engage its customers while building its brand presence.

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13 Unique Ways A Business Can Use Video To Engage Its Audience

Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual medium is to get consumers' attention. As companies started to utilize this new technology, and it became more democratized, the popularity of video as a communication medium exploded.

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10 Smart Ways For Businesses To Leverage The Super Bowl For Advertising

The Super Bowl remains one of the most-watched TV programs in the entire country, year after year. While not every business has access to the kind of budget to put a TV ad on at halftime for the Super Bowl, there are several other options that businesses can look at.

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14 Social Marketing Campaigns That Ruled 2019

The end of another year means that we get to look back on the successes of the last 12 months and learn something from them. Social marketing campaigns, in particular, saw a lot of use during 2019, with varying levels of success. A few of the more prominent ones didn't even seem as though they would gain traction at their initial release.

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15 Ways B2B Marketers Can Provide A Better Customer Experience

Customer experience (CX) is a hot topic in business-to-consumer marketing, but it's been overlooked in the business-to-business community. Personalized experiences have become a core element of many B2C marketing strategies. However, in the case of B2B marketers, it's not that large a concern.

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15 Creative Messaging Strategies That Can Fuel Rapid Business Growth

Getting a message out in the early days of agency marketing simply meant buying ad space in a magazine or mass media outlet. Today's world of marketing is a wholly different situation.

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12 Tactics For Testing Product Engagement With A New Audience

Expansion is one of the most exciting parts of business growth. However, new markets may be significantly culturally different from the company's traditional customer base. That's why a business should have a framework in place to gauge the response of the new audience before it releases its product or starts providing services in that market.

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12 Strategies To Keep In Mind When Designing Advertising For E-Commerce

E-commerce platforms have been steadily gaining in online ad revenue share. Their importance has driven advertisers to look at them in a new light and seek to develop new promotional strategies, different from those typically used for social media platforms.

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