Ahmad Kareh

Even if you’ve struggled to get the results you seek from your social media retargeting campaigns, don’t write off this tactic. The truth is, retargeting on social media can be a highly effective way to regain the interest of users who didn’t convert the first time they visited your website. However, rushing into a remarketing campaign without a solid strategy can lead to careless mistakes.

The advertising and marketing world is chock-full of events claiming to be unmissable. As agency owners and professionals know, the buzz alone that surrounds some industry conferences is enough to lead scores of people to flock to them every year. How can you tell which ones are worth not only the hype, but also the expense?

Some agency clients aren’t able to address important questions their marketing partners need answered in order to devise the best strategy to meet their needs. Luckily, analytics tools can help agencies uncover illuminating data points that clients can’t provide up front.

Conferences are essential to a digital agency because of the wealth of networking opportunities and industry knowledge participants are exposed to. However, not all meetings offer the same depth of experience. Some have far more traffic and big industry names in attendance. Those are the conferences where a rising star within the industry is most likely to get noticed.

It's pretty common to see marketing agencies focus on a singular dollars-and-cents approach to explaining the effectiveness of a marketing strategy to their clients. The vital misstep in this approach comes from assuming that clients are solely interested in the cost-to-return ratio of a policy. In many cases, businesses are less concerned about the spend and more worried about the value it generates, whether that is in returns or less-tangible metrics like customer loyalty.

Within a digital agency, there's a balancing act between deadlines and retention of talent. Agency work has high levels of stress and anxiety to go along with the standards of satisfaction that employees get.

Search engine optimization (SEO) is a dynamic field. Because of the constant changes that affect it and the revamping of the algorithms associated with it, newcomers can have a hard time pinning down what works and what doesn't.

There's an old saying that goes, "There's no such thing as bad publicity." While this might be true in terms of Hollywood, the reality for a business is quite different. Publicity stunts have a chance of going viral if they're executed well or damaging the company's reputation immensely if done poorly.

There's no question that content marketing is among the most viable methods for businesses to plan and execute their marketing strategies. It is the most cost-effective method for a company to reach out and engage its customers while building its brand presence.

Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual medium is to get consumers' attention. As companies started to utilize this new technology, and it became more democratized, the popularity of video as a communication medium exploded.