10 Smart Ways For Businesses To Leverage The Super Bowl For Advertising

The Super Bowl remains one of the most-watched TV programs in the entire country, year after year. While not every business has access to the kind of budget to put a TV ad on at halftime for the Super Bowl, there are several other options that businesses can look at.

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14 Social Marketing Campaigns That Ruled 2019

The end of another year means that we get to look back on the successes of the last 12 months and learn something from them. Social marketing campaigns, in particular, saw a lot of use during 2019, with varying levels of success. A few of the more prominent ones didn't even seem as though they would gain traction at their initial release.

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15 Ways B2B Marketers Can Provide A Better Customer Experience

Customer experience (CX) is a hot topic in business-to-consumer marketing, but it's been overlooked in the business-to-business community. Personalized experiences have become a core element of many B2C marketing strategies. However, in the case of B2B marketers, it's not that large a concern.

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15 Creative Messaging Strategies That Can Fuel Rapid Business Growth

Getting a message out in the early days of agency marketing simply meant buying ad space in a magazine or mass media outlet. Today's world of marketing is a wholly different situation.

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12 Tactics For Testing Product Engagement With A New Audience

Expansion is one of the most exciting parts of business growth. However, new markets may be significantly culturally different from the company's traditional customer base. That's why a business should have a framework in place to gauge the response of the new audience before it releases its product or starts providing services in that market.

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12 Strategies To Keep In Mind When Designing Advertising For E-Commerce

E-commerce platforms have been steadily gaining in online ad revenue share. Their importance has driven advertisers to look at them in a new light and seek to develop new promotional strategies, different from those typically used for social media platforms.

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Bridging The Gap Between Marketing And Sales Teams: 13 Actionable Tips

Sales and marketing are both members of the same family, but many companies run both departments independent of each other. Data collected from either group is kept separate, and any insight that might benefit the other department is never realized.

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14 Things To Remember When Creating 'Explainer' Videos

Videos are a common form of content these days, with "explainer" videos being particularly popular. While many of us like to think that it's a piece of cake to create good video content, it's just not that easy. Thought and planning need to go into explainer videos in order to make them most effective and to reach the right audience.

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Three Tips For A Better SWOT Analysis

Have you ever found yourself in a job interview being asked the dreaded question, "What's your biggest weakness"? Why do employers ask this? Is it to see how people react when pushed out of their comfort zone? Possibly, but the answer also sheds light on an individual's self-awareness. People with a strong grasp on their strengths and weaknesses seem a little more objective and, from what I've seen, are usually more confident in situations and coachable in others. They're typically good at planning a few steps ahead by zooming out every once in a while to recognize opportunities and challenges in their ecosystems. The same applies to organizations.

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12 Expert Tips To Help Businesses Evaluate The Validity And Brand Fit Of An Influencer

Using an influencer to market their brand is a great way for a business to gain visibility with new customers. But how can businesses be sure that a potential influencer partner fits their brand—and is trustworthy?

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