Bridging The Gap Between Marketing And Sales Teams: 13 Actionable Tips

Sales and marketing are both members of the same family, but many companies run both departments independent of each other. Data collected from either group is kept separate, and any insight that might benefit the other department is never realized.

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14 Things To Remember When Creating 'Explainer' Videos

Videos are a common form of content these days, with "explainer" videos being particularly popular. While many of us like to think that it's a piece of cake to create good video content, it's just not that easy. Thought and planning need to go into explainer videos in order to make them most effective and to reach the right audience.

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Three Tips For A Better SWOT Analysis

Have you ever found yourself in a job interview being asked the dreaded question, "What's your biggest weakness"? Why do employers ask this? Is it to see how people react when pushed out of their comfort zone? Possibly, but the answer also sheds light on an individual's self-awareness. People with a strong grasp on their strengths and weaknesses seem a little more objective and, from what I've seen, are usually more confident in situations and coachable in others. They're typically good at planning a few steps ahead by zooming out every once in a while to recognize opportunities and challenges in their ecosystems. The same applies to organizations.

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12 Expert Tips To Help Businesses Evaluate The Validity And Brand Fit Of An Influencer

Using an influencer to market their brand is a great way for a business to gain visibility with new customers. But how can businesses be sure that a potential influencer partner fits their brand—and is trustworthy?

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13 Tips To Help Businesses Boost Sales Conversions Through Social Media Marketing

For marketers, social media offers platform variety, audiences of billions and ease of use. Studies have shown that 40% of digital consumers use social media to research brands or products and that both Millennials and Generation-Z consider social media the most relevant ad channel. With staggering statistics like these, it’s no wonder many businesses have gone all-in on creating robust social media marketing campaigns.

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12 Tips For Building A B2B Marketing Campaign

Business-to-business (B2B) and business-to-consumer (B2C) marketing may have similar elements, but there are many important differences that need to be considered to create successful campaigns. For example, with B2B marketing, there are often multiple perspectives to consider, and business clients may be more focused on the bottom line than on a unique experience.

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Four Steps To Creating Better Marketing Research Questions

For marketers, research is a foundation for sound decision making. Data that's gathered from research can provide direction for new product development, AI, big data and marketing strategies. Good research is designed to answer a single research question. But in order to get there, marketers must first determine the right question to ask.

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10 Tips For Businesses Seeking Positive Customer Reviews

In an era of frequent social media outrage, the people who are most often motivated to leave a review for a business are those who are dissatisfied. Satisfied customers, on the other hand, may not always think to share their appreciation publicly.

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12 Agency Pros Share Their Favorite Ways To Surprise And Delight Their Clients

Agencies love to wow their clients. A delighted reaction is a sign of a job well-done—and as smart professionals know, delighted clients often give referrals that lead to future opportunities.

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11 Tips For Responding To Negative Online Reviews

Customer reviews are among consumers’ most trusted ways to vet a product or service, with 84% saying they trust online reviews as much as they do personal recommendations. Carrying such high trust and being publicly available around the clock, positive online reviews can clearly be a powerful part of a business’ marketing toolbox.

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