12 Ways To Make The Transition To An In-House Marketing Team

If your business is looking to switch up its marketing efforts, you may have considered building a team in-house. This seems to be the new trend in marketing, as companies such as Unilever and P&G are leaving agency life behind to start their own in-house teams.

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Nine Ways To Grow A More Authentic Follower Base On Instagram

Getting legitimate followers on social media -- especially Instagram -- is a tough thing to do. It often requires tools, patience and a lot of monitoring and resources. This helps preserve the account while making sure it doesn't fall victim to an army of follower bots.

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12 Ways To Encourage More Diversity In The Agency World

There's been a lot of industry talk recently around diversity and inclusion. And rightfully so: Having a diverse team is important for many reasons, including the ability to envision, discuss and brainstorm ideas or campaigns from many different perspectives. But there's more work that needs to be done to balance out the playing field.

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14 Apps Recommended By PR Professionals

Apps were created to make our lives easier and more organized, and in many ways they do. Apps help to make work more efficient, and this is especially true for public relations, where there's a constant juggling of clients, clips and collaboration.

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How To Get Things Done When You're Understaffed During Busy Vacation Months

More than one-third of Americans will take a vacation this year, according to a report by AAA. Summer is, literally, the hottest time for employees to request time off and take advantage of a vacation.

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15 Clues That A Client May Not Be A Great Fit

Aside from colleagues, clients are some of the people you spend a significant amount of time with. After all, you're in business to serve your customer base. However, depending on the relationship between you and the client, sometimes the time and money aren't worth it. Since these relationships are not one-size-fits-all, you have to be careful about which clients you choose to work with in order to maximize results.

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17 Self-Promotional Marketing Tactics Agencies Should Stop Using

Modern marketers really have their work cut out for them. Consumers are savvier and have higher expectations than ever, and the traditional "hard sell" approach to advertising lost its effectiveness years ago.

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Do You Know Your Brand Values? 13 Things To Consider When Taking A Stand

America is in the midst of a great cultural shift. At the center of this change is a new brand of social activism -- a technology-enabled wave of consumer consciousness and support for deeply-held values and beliefs, on all points of the political spectrum.

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Want To Prevent A Full-Blown PR Crisis? Follow These 12 Agency-Recommended Rules

No brand wants to get bad press, but sooner or later, some negative feedback is bound to pop up. It might be a disgruntled customer complaining on social media or a review website, or a litigious employee suing the company for a perceived injustice. Either way, it's easy for an isolated incident like this to gather steam and explode into a full-blown public relations crisis.

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What Is The Future Of Blockchain For Ad Fraud? Six Entrepreneurs Weigh In

There has been a lot of buzz about blockchain and what it can and cannot do. While it has revolutionized some transactions, its future still feels a bit uncertain for some entrepreneurs. What will it be capable of doing and how will that affect consumers in the long run?

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