Launching A New Product? Here Are 16 Tips For Effectively Testing It First

As a business, you want to provide the highest-quality products and services to your customers. To make sure the launch of a new offering goes smoothly, it’s essential to thoroughly and effectively test it first. That way, if any issues arise, you’ll have time to revise without risking your reputation.

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16 Agency Professionals Share The Biggest Challenges They Faced In 2018

The start of a new year is a great time to assess the challenges faced and the milestones reached in the last year. Doing so can help agency professionals set up for further success in the new year — it is important to learn from things that didn’t go so well and to build confidence through celebrating well-earned achievements.

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12 Creative Ways Agencies Can Adapt To Tighter Data Management Policies

Businesses of all sorts depend on consumer data to deliver more personalized, engaging brand experiences. However, new policies, such as the European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), are holding businesses to a higher standard of how they store and use that personal data.

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12 Ways The 'Stories' Format Could Shape The Future Of Content

Instagram Stories are now used by more than 400 million people each day. As such, it might come as no surprise that other platforms, like Facebook, have begun adopting this content format. But even Google has announced that it's started to leverage stories in its search results. For example, if you do a mobile search on Google for "Giada De Laurentiis," a story with her life and career highlights appears for searchers to click on.

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Writing A Case Study? Here's How To Truly Show Your Value

As humans, we are naturally drawn toward a good story. This is especially true of consumers: They want to understand how a product or service has helped someone else, to see how it might help them.

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14 Strategies To Keep Communication Open Between Partner Agencies

When your brand partners with multiple agencies, it can be difficult to see where each party fits in. This can lead to conflicting decisions and even arguments over who does what and when.

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Marketing Magic: 10 Tips For Improving Your Storytelling Craft

Storytelling is a critical skill for marketers. A good story, well told, can draw an audience in and give them a sense of personal connection with the teller. The ability to spin a good yarn often sets high-achieving marketers apart from their peers. Many people are natural storytellers, but even those who aren’t can learn this important skill.

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Agency Pros Weigh In On Nike's Controversial Kaepernick Campaign

Not long ago, Nike unleashed a controversial campaign featuring former NFL quarterback Colin Kaepernick. Many questioned Nike’s choice due to Kaepernick kneeling during the national anthem a couple years ago, which had caused an uproar throughout the NFL and U.S.

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11 Tips For Creating Authentically Diverse Marketing Campaigns

From Kendall Jenner's highly controversial 2017 Pepsi "protest" ad to Jack in the Box's recent spot featuring genital jokes in the workplace, ad agencies have, over the years, made a lot of tone-deaf blunders. Today's socially conscious consumers expect authentically diverse experiences portrayed in the media, and they're becoming less and less forgiving when brands rely on stereotypes or offensive humor to sell their products.

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12 Strategies That Will Improve Your Account-Based Marketing Efforts

Marketing was once viewed as a "one size fits all" activity, where businesses broadcast the same message to every single customer. In recent years, marketers have gained access to a wealth of individual consumer data and insights, making it easier to personalize their efforts for maximum effectiveness.

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