Getting Into Influencer Marketing? 15 Important Things To Know About The New FTC Guidelines

In September 2017, the Federal Trade Commission (FTC) experienced a historic first: The commission settled charges against individual social media influencers regarding disclosure practices for brand sponsorships and affiliations.

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Is The Business Card Dead? 16 Experts Share Their Thoughts

Back before the days of LinkedIn and smartphones, business cards were the only way to exchange information at a networking event. Aside from its practical purpose, the business card has also provided a way to show off your style — from the font and color scheme to the paper stock.

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17 Smart Strategies For Young Brands To Tell Their Story

One of the most important activities for a startup to engage in is branding. Developing a strong voice and presence that potential customers can associate with your company is critical to earning their trust – and therefore, their business.

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How To Improve Your Marketing Emails And Drive Consumers To Your Website

Email marketing is the quintessential way to reach consumers. But with just seconds to garner their attention, it is imperative that you create an email that's impactful, readable and eye-catching. From savvy subject links to eye-popping content that persuades them to buy from you, emails can be a valuable tool in a marketer’s toolbox.

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13 Ways Augmented Reality Technology Can Work To Your Advantage

With the introduction of the new iPhone and advancements made in augmented reality (AR), the way users consume content is changing. From interlaying sports stats during a baseball game to greatly enhancing video game playing, AR offers a world of possibilities for users and businesses alike.

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13 Ways Your E-Commerce Site Can Have A Very Happy Holiday

The holiday season is highly profitable for retail businesses, and online purchases are a growing part of that trend: According to census data, e-commerce purchases grew 14.2% year over year in 2016.

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Experts Chime In On 14 Industry Misconceptions

When people see professional results, they don't always see the work, training, and hours that came before.

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These 13 Common SEO Myths Are More Fiction Than Fact

Search engine optimization is constantly changing as search sites update to improve how data is displayed, leaving marketers in a state of constant adaptation.

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Four Steps To Avoiding An Online Identity Crisis

After talking to hundreds of business owners, I couldn’t comprehend why they stated that an online presence wouldn’t help their business, but it kept popping up. I noticed a recurring theme: It’s easy to get excited about where you want to be, but it’s easier to get discouraged when you hit your first obstacle.

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11 Considerations Your Brand Should Weigh Before Developing An App

As more people tap into their phones for day-to-day computing needs, apps offer an attractive way to drive brand awareness, gather data and improve sales. A well-designed business app can draw in users and help guide them to the products or services that solve problems.

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