12 Critical Attributes You Should Seek When Hiring

The hiring process can be long and costly, involving months of job postings on numerous sites, talking with recruiters and going through far too many resumes. The technical aspects — such as their years of experience or skill sets — are easy enough to define. But what about the less obvious aspects, such as attitude or personal approaches to problems?

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Want To Create Real Brand Advocates? Try These 17 Strategies

Word-of-mouth has always been one of the most powerful marketing tools around. When employees and customers actively promote your brand, the individuals in their social circles receive first-hand information from real people they know and trust. It creates a degree of authenticity that simply can't be achieved through other "hard sell" or paid marketing tactics. In fact, according to research by Nielsen, 92% of consumers trust brand advocates over other forms of advertising.

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15 Essential Digital-Focused Roles Your Company Will Need to Fill

It's a bit of an understatement to say that technology has revolutionized every facet of the business world. One of the most important byproducts of the digital age is a rapidly changing job market. Though technology has made certain occupations all but obsolete, it has also created a wealth of new career paths that didn't even exist a decade ago.

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18 Steps To Take Before You Launch A Product Or Service

Have an idea for a new product or service? It's easy to get ahead of yourself, envisioning all the sales, recognition and success that will stem from your offering. But like any other business initiative, a product launch takes time and careful planning – rushing to market without having your ducks in a row is a recipe for disaster.

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How To Produce Quality Content With Limited Resources And Time

In today’s digital world, content is king. There is significant value placed on the amount and quality of the content that a marketer produces in any given day, week or month. For many content marketers, there is major concern over the ability to produce enough and the kind of content that is demanded by customers because resources are lacking, according to a report by Curata.

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Three Things For Brands To Consider When Targeting Millennials

Established brands and organizations have been trying to adapt their advertising strategies to appeal to millennials for years. Desperate for a solution, many businesses rush into traps following the temptation to win over this market. Failing to be inclusive, compromising authenticity and over-generalizing when addressing millennials often backfires.

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15 Essentials To Consider When Employing Video Marketing

More and more businesses are turning to video to promote their brands, as well as their products and services. Companies are becoming more business savvy about the value of video, with 85% of them employing staff and resources to produce their own video content internally, according to a report by Hubspot.

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13 Tips For Effectively Marketing To Youths On Snapchat And Instagram

Social media giant Facebook may be taking a backseat with the 12-to-17-year-olds, as a report from eMarketer indicates a 3.4% drop in this age group. Replacing the social media mainstay is the use of Snapchat and Instagram, platforms which are expected to see a surge in this demographic as a result.

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Did Your Brand Go Viral? 15 Ways To Keep The Momentum Going

In the age of internet fame, every brand hopes that their content will get seen and shared by the right people and "go viral." But there's no magic formula for going viral – you simply have to keep experimenting and trying new things to see what audiences respond to.s no contact information.

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13 Important Elements To Include When Designing A Website

One of the most critical components of a brand's online presence is its website. But it's no longer enough just to have a website – layout, design and user experience play a huge role in the way potential and current customers perceive a company. In fact, according to HubSpot, customers will stop engaging with a website if images don't load quickly or properly, if the content and layout are unattractive, or if there's no contact information.

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