12 Design Trends To Integrate Into Your Web Development And Marketing

In the modern world, flawless design and functionality of digital assets – including your website, social media content and marketing materials – is essential to keeping customers engaged. A top-notch product or thoughtful blog post will go ignored and unseen if it's housed on a site with a poor user experience. To that end, it's important for web developers and marketers alike to keep up with the latest trends and consumer expectations. Members of Forbes Agency Council offered their take on popular design trends popping up in this space, and how you can integrate those trends into your branding.

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Want To Work Smarter, Not Harder? Follow These 14 Tips

Many professionals say they want to "work smarter, not harder" to make the most effective use of their time. This is often easier said than done, though – without a clear plan and strategy for your workday in place, most people end up overcommitted, overwhelmed and overworked.

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Evolution Of The Four Ps: Revisiting The Marketing Mix

Marketing can be defined as the means to communicate value to customers or, more formally, as “the science of satisfying consumers’ needs profitably,” according to one of my former Harvard University professors, Nick Nugent. The concept of marketing remains the same but the marketing mix, or combination of factors that influence the delivery of value, has evolved considerably.

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15 Ways To Bridge The Gap Between Social Media And In-Store Experiences

For retailers, the line between online and offline shopping experiences no longer exists. Today's consumers expect consistent branding and service across all platforms, whether they're physically in a store, browsing products on a website or reaching out on social media.

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Difficult Client Or Campaign? How To Motivate Your Employees To Reach The Finish Line

Every business, regardless of industry, is going to face challenges that impact its team members. When that challenge happens to be a difficult client or campaign, it can really take a toll on employee morale. Working day in and day out with an aggressive or overly demanding client, or a campaign that's just not producing the desired results, might make your team feel helpless and hopeless, which could even lead to some turnover.

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The 'Write' Stuff: 16 Agency Pros Share Their Best Piece Of Writing Advice

The written word is a powerful tool. A well-written piece of content can educate, influence and build a sense of trust and connection. Poor writing, on the other hand, can alienate readers and destroy all credibility.

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Building A Personal Brand? 16 Simple Tips For Today's Executives

One of the most important activities any agency can engage in is branding. And we're not just talking about developing and promoting a corporate brand, but also establishing your own personal brand, positioning yourself as a credible industry expert and thought leader.

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15 Tips To Increase Your Brand's Visibility With Experiential Marketing

As you review your marketing strategy for the new year, you may be making a push toward experiential marketing as it can provide more ROI than traditional advertising sources. According to an AdWeek article, experiential marketing can help forge lasting relationships with your customers, increasing the sales cycle over the long haul.

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12 Most Memorable Marketing Campaigns Of 2017

Throughout the years, there have been several moments when a brand has successfully captured the hearts and minds of consumers worldwide with a smart campaign or a significant gesture. Product brands such as Starbucks PSL did their due diligence on social media by birthing an identity that today needs no introduction, according to a report by Mediapost. Nowadays, you can’t enter the fall without hearing, seeing, and definitely tasting PSL in some form or another.

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15 Effective Ways To Beat Burnout In The Workplace

Burnout can get the best of employees and cause them to become dissatisfied with their jobs. In some instances, according to the Association for Physiological Science, it can even cause some people to quit their positions and leave their place of employment altogether. The Association classifies burnout into three categories, each with own coping strategies: burnout from boredom, overload burnout, and worn-out burnout.

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