Is Newspaper Advertising Worth The ROI?

The death of the newspaper industry hasn’t occurred as predicted. In actuality, it has picked up steam, with nearly 70% of the population reading newspapers on the regular, according to Nielsen research. While this is certainly good news for publishers, it hasn’t been the rise in revenue the publishing industry was banking on. Ad revenue hasn’t met the circulation surge, as reported by Pew Research Center, leaving many publishers scratching their heads.

Read Full Article >

How To Be Authentic And Turn Around Your Brand In The Face Of Crisis

Even the best-laid plans can come to a crashing halt when a PR crisis rolls into town. Customers can be fickle and take a successful brand to the dust if they aren’t authentic in their offering. Struggling sales, changes in formula or even a name they can’t relate to can make customers turn up their noses and walk away.

Read Full Article >

Five Questions To Ask About Your Social Media Audience

Imagine the best possible cut of steak served with a medley of roasted vegetables. Who wouldn’t jump on the opportunity to indulge, right? It’s so easy to say that your target market is everyone, but that’s simply not realistic. On the most basic level, you can exclude vegetarians and vegans from your market. Digging deeper, considering that a good cut of steak at wholesale averages at $18.99/lb., you can exclude people with tighter budgets.

Read Full Article >

A Simplified, Four-Step Approach To Instructional Design

My passion for teaching stems from my love for marketing and communication, as I have found that building a curriculum is just like creating a marketing campaign. In both cases, you gather research, develop the best possible product, and assess the results while always keeping your target market in mind to maximize your chances of success.

Read Full Article >

15 Martech Innovations That Are Changing The Face Of Marketing

From email marketing to automation, data analytics and innovative uses of artificial intelligence, marketing technologies are helping brands become stronger by engaging and communicating with their target audience on a whole new level.

Read Full Article >

How To Leverage Your PR Agency's Expertise For Your Business's Success

Working with a public relations agency is a great way for your business to increase exposure and engage with its target audience. If you build a strong partnership built on honesty and clearly articulate your expectations, a PR agency can help you communicate the right message to your audience, build a strong public image for your brand and achieve all your PR goals.

Read Full Article >

13 Tips To Build Off-Page SEO And Boost Your Brand's Visibility

Even if we live in an age of enhanced interconnectivity where an online presence is crucial to a business’s success, many organizations are still far behind when it comes to using the internet in their favor. Nearly half of all small businesses don’t even have a website, according to Clutch research, and those that do fail to optimize it properly for a mobile audience.

Read Full Article >

Nine Ways Brands Can Creatively Use Data

As users interact more with a company or brand, their purchasing habits and interests become more apparent. This is particularly true as artificial intelligence makes gains in the ability to sift through raw data in order to create larger pictures. This growing data footprint offers brands a chance to engage with users, drawing more interest not only from people who have purchased before but from the general public, in the form of shared infographics or videos.

Read Full Article >

15 Simple Tips For Improving Local SEO

While global search engine optimization is important, the importance of local SEO can't be ignored. According to one source, 50% of consumers who conduct a local search on their smartphone visit a store that same day. And if your business's visibility is not ranking highly in your area, your brick and mortar location could be losing out to competitors.

Read Full Article >

Addressing A Common Inbound Marketing Challenge: 12 Tips For Generating More Traffic And Leads

Generating traffic and quality leads are high priorities for many companies. Unfortunately, generating traffic and leads are also a serious challenge for a majority of marketers. According to Hubspot's State of Inbound 2017 report, 63% of those surveyed reported this as their biggest marketing challenge this year.

Read Full Article >